Job Description

As our social media executive/manager, responsible to but working alongside Head of Marketing you'll manage our organisation's online presence by developing and implementing our social media strategy.

You'll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, encouraging 2 way communication among target audience.

Experience in Social media strategies that integrate not only organic (free content, such as posts, photos, videos, blogs and memes) but also paid (advertising) strategies would be advantageous.

Responsibilities

Although you will have an input on strategy, this role is very much hands-on.

You’ll typically need to:

• design and deliver creative and engaging social media strategies
• manage the day-to-day handling of all social media channels relevant to our target audience, adapting content to suit different channels
• oversee, plan and deliver content across different platforms using Hootsuite
• create and/or coordinate original and engaging multimedia content across multiple social platforms
• develop, launch and manage new competitions and campaigns that promote our brand
• manage and facilitate social media communities by responding to social media posts and developing discussions
• monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics
• optimise content to further encourage community interaction and engagement
• analyse competitor activity
• recommend improvements to increase performance
• set targets to increase brand awareness and increase customer engagement and loyalty
• manage and track budgets for social media activities
• encourage collaboration and communication across the team